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Luding Tong

Luding Tong

Title: Professor of Chinese Language and Literature, Director of Asian Studies Program

Department: Modern Languages; Asian Studies

Education: Ph.D. in Chinese and Comparative Literature, Washington University in St. Louis, 2000; Master of Philosophy in Comparative Literature, Washington University in St. Louis, 1986; Master of Philosophy in English and American Literature, University of Southern Illinois University at Edwardsville, 1984; Bachelor of Arts in English, Anhui University, China, 1981

Research Interests: Research interests include culture, gender, and identity in modern Chinese literature and in Chinese visual culture, and on the pedagogy of teaching Chinese as a foreign language.

Recent Publications:

Book: Co-author. Emotional Appeals and Strategies in Modern Chinese Advertising), Beijing, China: University of International Relations/Binqi gongye Press, December, 2013.

Articles published in journals and conference proceedings:

  • “‘The Young and the Restless’: Grappling with the Young Chinese Consumer Mindset,” in Review of Business and Finance Studies (2015).
  • “Interplay of ‘Cultural Imperialism’ and ‘Cultural Nationalism’ in Multinationals’ Advertising Strategies in China,” in Global Conference on Business and Finance Proceedings. The Institute of Business and Finance Research. 4:1 (2009).
  • “‘The Fairest of Them All’: Finding One’s Self through Advertising,” in Education about Asia, 14:1 (Spring 2009).
  • “A Technology-Enhanced Three-Step Approach to Improving Student Chinese Oral Proficiency,” in Collected Essays of The Fifth International Conference and Workshops on Technology and Chinese Teaching in the 21st Century. University of Macau, June 2008.
  • “Advertising in Contemporary China and Its Censorship,” in Proceedings of the 2007 Meeting of the Academy of Business Disciplines. Shippensburg University, November 2007.
  • Co-author. "Exploring East Asian Culture through Video Clips," in Education about Asia, 7:1 (Spring 2002).

Courses (Fall 2015): Elementary Chinese I, Intermediate Chinese I, Chinese Visual Culture Through Advertising, First Year Seminar: Global Diversity

Courses (Spring 2016): Elementary Chinese II, Intermediate Chinese II, Perspectives on Chinese Culture, Asian Studies, Directed Research on Asia

Phone: (740) 376-4640

Email: tongu@marietta.edu

What can a student expect when taking one of your classes?

Students in my classes will learn about current global issues, interesting subject matters in Asian cultures and literature, and communicative Chinese language skills. Students will be engaged in group discussions and group activities to develop cross-cultural sensitivity and intellectual curiosity.

What excites you about teaching at Marietta College?

Students’ intellectual curiosity and the friendly learning environment make my teaching experience at the College rewarding.

When you aren’t teaching, what other activities do you enjoy?

When I am not working, I like walking, reading, and going online.

Do you prefer flipping through the pages of a book or an e-book?

I prefer close readings. But sometimes, I flip through the pages for something interesting.

What is your favorite location on campus and why?

I spend most of my time in Thomas Hall, where I work, teach, and meet students.

What is your favorite Marietta College event?

The Undergraduate Asian Studies symposia and the art exhibits organized by the Asian Studies Program. The annual International Week sponsored by the Department of Modern Language.